Stephan Paschalides is Now Plus One’s Founder and Chief Inspiration Pusher. He has been immersed in trends and culture for most of his professional career, culminating in the founding of Now Plus One, almost a decade ago. Working alongside the Now Plus One collective, Stephan has developed dozens of customized Insight Immersions and facilitated Idea Labs for industry-leading brands and agencies, in addition to leading engaging immersions for major industry conferences such as OmniShopper, PCMA, FUSE and Foresight & Trends.
Previously, Stephan served as a Senior Trend Analyst at Faith Popcorn’s BrainReserve, where he led trend workshops for major brands. Stephan spends his time traveling the globe and frequently attending cultural events. In his free time, he can be found trying out the latest foodie spot, reading a Scandinavian mystery novel, or sweating through a hot yoga class. His favorite part of his work is inspiring clients to have their own unexpected aha moments.
We are a collective of creative people with diverse backgrounds, experiences and interests. Yet, we share a like-minded approach in what we do.
We are astute observers of consumer culture and understand emerging trends. We eschew the obvious and seek inspiration in unique places. We have not done our job until we’ve led you to a creative wonderland where originality flourishes and innovative ideas are born.
We rely on an ever-changing network of passionate experts to educate and inspire us. Each Insight Immersion stop features a visit with knowledgeable professionals who are at the top of their game and love what they do. There’s an innate power in interpersonal interactions, so we delight in connecting our clients with a diverse array of experts to learn from and gather unexpected insights.
MATT STOCKAMP OF NISOLO
TALKS ABOUT THE IMPACT ECONOMY
Matt Stockamp is the Impact Associate for Nisolo, managing social and environmental impact initiatives for the ethically-sourced shoe brand.
During a recent Insight Immersion at Nisolo with the Greystar team, we learned about the brand’s ambitions to affect change on a global scale, after trying on a few pairs of shoes, of course!
How do you measure social impact and how can other brands learn from your experience?
It’s been said of social impact, “If it can’t be measured, it doesn’t exist.” At Nisolo, we had been in the business of improving livelihoods in the community of our Peruvian shoemaking factory for three years before we took a step back and realized we had only a few hard metrics to show for it. We realized that measuring social impact begins with meeting people where they are at and developing authentic, trusting relationships with them. With that in mind, we visit the homes of each of our producers when they start working in our factory so we can get to know them on a more intimate level and better understand the challenges they face. In regards to the second half of the question, I would say that other brands should feel comfortable testing their impact model. We found a lot of false assumptions in ours when we started to measure our impact. Impact measurement is crucial because it exposes where you need to improve.
How did people first respond to a fashion brand that involved social impact as a key part of its model?
We've had a really positive response, as more and more people are subscribing to slow fashion. We're in a unique time where we as a society are recognizing that businesses have a real role to play in alleviating poverty. You can have a profound impact on people and the planet through the products you purchase. The more consumers can understand and visualize the impact of their purchases, the more inclined they are to evaluate their impact and support companies that are challenging the status quo.
Can you tell us about a time when you saw the effect of the work you’re doing firsthand?
The general feedback we receive when we get comments is that customers are inspired by human experience they have when they purchase a pair of our shoes. With our handwritten thank you note and our Impact Report, customers appreciate the thoughtfulness of our messaging, and accessibility of information into our supply chain. Since our first impact assessment in 2014, we’ve spent over 500 hours in the homes of our producers, building relationships and understanding their immediate needs as well as their long-term goals for their families. Establishing these relationships have been both emotionally enriching and pragmatically informative; each of these components has been essential to understanding and measuring our impact.