We rely on an ever-changing network of passionate experts to educate and inspire us. Each Insight Immersion stop features a visit with knowledgeable professionals who are at the top of their game and love what they do. There’s an innate power in interpersonal interactions, so we delight in connecting our clients with a diverse array of experts to learn from and gather unexpected insights.
Meet some of our experts:
JENNIFER CLINGER OF THISTLE FARMS
TALKS ABOUT THE LOVE ECONOMY
Jennifer Clinger, a graduate of Magdalene, a two-year residential program in Nashville for survivors of abuse, trafficking, prostitution and addiction is now a full-time employee of the program’s social enterprise, Thistle Farms, acting as the Community Engagement Coordinator.
During a recent Insight Immersion at Thistle Farms with the Public Library Association team, Jennifer talked about the power of love and emotional experiences, which prompted us to think about cause branding, which is based on the growing interest in putting your money where your values are.
Why did Thistle Farms decide to center its enterprise around the concept of love and how does that makes sense from a business perspective?
Love encompasses all without judgement. I believe it's good business to love your employees. An employee who feels loved is a productive, happy employee.
How does Thistle Farms use storytelling to communicate its message?
Stories connect us. Stories let us know that we are more the same than different. Stories break down divisions and allow us to feel our humanity. We take this show on the road and we go to as many places as our budget allows. We set up a table with our products, and we share stories of healing, hope and light. Our "Find Your Way Home" book is full of stories.
What are the main emotional touch-points when visiting Thistle Farms to shop at the store, eat at the cafe or tour the production facility?
The main touch-point is that there are 200 women on our waiting list who are praying for something normal and beautiful. Visiting Thistle Farms provides a living wage for those of us who were once stuck in a system designed to keep us down. It provides, stability, normalcy, and beauty.
JENNA WANDZILAK OF DELOS
TALKS ABOUT THE WELLNESS ECONOMY
Janna Wandzilak is a Vice President on the Delos Solutions Team, consulting with clients who are transforming indoor environments to focus on the people that spend time within them.
During our Insight Immersion with the Virgin Atlantic team at Delos, we got to experience some of the company’s WELL Building Standard solutions first-hand, even feeling a positive change in our breathing on our way out!
How does Delos’ offering differ from traditional environmental sustainability initiatives?
When the green building movement accelerated, there wasn’t anyone focusing specifically on the people inside these buildings. The work that Delos is doing is focused on broadening the scope beyond environmental sustainability. By including the best concepts of green technology, we have developed integrated standards, programs, and solutions designed to promote wellness, stress resilience, performance, restfulness, and joy.
How do you showcase the value for an abstract concept like wellness and get potential customers excited?
Today, we spend around 90% of our lives indoors. Our efforts to maintain healthier lifestyles can be significantly undermined by subtle forces such as the quality of indoor air and water, as well as the quality of lighting. Indoor environments can influence almost every aspect of our lives—our moods, energy levels, how well we sleep and how productive we are throughout the day. From companies looking to attract and retain top talent or boost productivity to families looking for homes that will keep their kids healthy, spaces that can enhance and health well-being is valuable to all.
What is your value proposition for companies that want to focus on their employees’ well-being as well as productivity?
The WELL Building Standard is delivered by the International WELL Building Institute and is focused exclusively on the ways that buildings, and everything in them, can improve our comfort, drive better choices, and generally enhance, not compromise our health and wellness. The projects that have become WELL Certified to date have provided valuable insights, including post-occupancy metrics that demonstrate the value of designing for health. For example: CBRE Canada found that in its WELL Certified offices, the total employee turnover rate has fallen by almost one third; Cundall’s new office, which focused on improved indoor air quality has saved the company £200,000 due to a reduction of four sick days per year per employee; at Arup Boston, 43% of staff said they feel more healthy in the office compared to not in the office, compared to 2% in their previous office. These insights provide further evidence that high performing buildings are fundamental to the health and wellness of people.