Inspiration happens in unexpected places


Inspiration happens in unexpected places


We are Now Plus One

We are a cultural insights collective based in New York City.
We help brands and agencies navigate trends and the ever-changing consumer culture to gain inspiration, uncover insights and develop ideas.




We are inspiration pushers and insight catalysts

We are astute observers of consumer culture and understand emerging trends. We eschew the obvious and seek inspiration in unexpected places. We have not done our job until we’ve led you to a creative wonderland where originality flourishes and innovative ideas are born.



Stephan Paschalides
Founder & Chief Inspiration Pusher

Stephan has been immersed in trends and culture for most of his professional career, culminating in the founding of Now Plus One, almost a decade ago. Alongside the Now Plus One collective of creative experts, Stephan has developed Insight Immersions for companies such as PepsiCo, Lowe's, Kellogg’s, Purina, Nokia, Beam Suntory, Frito-Lay, Sonoco, DSM and Clorox, in addition to developing trend research and facilitating ideation workshops for global brands, as well as industry-leading agencies such as Ketchum, C Space, Saatchi & Saatchi, Hall & Partners and The Futures Company.

Stephan has also developed mini Insight Immersions for industry conferences such as Foresight & Trends, OmniShopper and FUSE. Previously, Stephan served as the Senior Trend Analyst at Faith Popcorn’s BrainReserve, where he led trend-based workshops for major brands. To satisfy his cultural cravings, Stephan travels around the world and attends music, theater, film and art events several times a week. In his free time, he can be found trying out the latest foodie spot, reading a gripping Scandinavian mystery novel, or sweating through a hot yoga class. His favorite part of the job is inspiring clients to have their own unexpected aha moments.


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